Digitalization is among the key elements that develop a company’s growth. It is actually more than the elimination of magazine and using computers to log info – it can be about building a new means of doing business that focuses on client satisfaction, internal communication, and the flow my explanation info. It is about being more efficient, gaining visibility over provider spend and making decisions with accurate numbers, as well as connecting your entire team to a common mission that drives international growth.
It is a dynamic method that adjustments the ways firms create and capture value in the marketplace. This may also accelerate the obsolescence of any firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive job, firms must be constantly conscious of digitalization’s influence on their BMs and the adjacent business environment.
To explore the effects of digitalization on a firm’s BM, qualitative empirical data were collected from doze interviewees doing work in two specific industries, motor vehicle and marketing. Due to the fact that both industries are characterized by different business models, this kind of research design allowed for a great in-depth a comparison of how digitalization impacts the inspiration of an firm’s BM.
The selection interviews revealed that inside the media industry, the impact of digitalization was felt many clearly regarding value creation and value capture factors. This was primarily due to the fact that the advertising industry areas strong emphasis on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.
